FIRSLACE

VISUAL IDENTITY, SOCIAL MEDIA

2023



For Firstlace’s brand identity, the goal was to create a design system that is versatile and felt trustworthy for customers in a region where non-genuine sneakers are common.


The design is built on a bright, bold colour palette and a logo characterised by the fluid lines reminiscent of shoe laces. This core design concept is weaved throughout the entire system, ensuring a consistent brand identity for this retail company.





Client: First Lace

Role: Logo Design, Style Guide, Art Direction, Brand Identity

Year: 2023

© 2024 Papa Kofi Yirrah
ALL RIGHTS RESERVED

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